Merchandise Approval

Cornell, like most major colleges and universities, has a licensing program that regulates the use of its marks (i.e., names, trademarks, insignia, logos, images, and the like) on items such as T-shirts, caps, key chains, mugs, pens, etc. This process helps prevent bootlegging, ensures that Cornell marks are used appropriately only on products approved by the university, and that the products are manufactured under a code of conduct that prohibits sweatshop conditions. All uses of university marks, including those of schools and colleges, departments, programs, and student organizations and projects that are identified with Cornell, must be approved before any item can be ordered and produced.

Cornell University's Brand Center includes the forms required to obtain permission for the proper merchandise approval on a manufactured item, and must be completed and submitted with a copy of the design for which approval is being sought. Submissions are typically reviewed within 48 business hours.

For your request to be approved you must select a manufacturer that is licensed by Cornell University or the Collegiate Licensing Company. A list of licensed manufacturers is available on-line from the Division of Financial Affairs. A separate request form must be submitted for each item.

If you have any questions or need assistance, contact:

Cornell Brand Communications
301 College Ave.
607-255-1679
brand@cornell.edu